Forenta is a leading US manufacturer of dry cleaning and
laundry finishing equipment and conveyors and distributor
of dry cleaning machines and water chillers. Our products
are marketed worldwide by a select group of distributors.
Industry-knowledgeable factory sales representatives and
highly-trained service personnel support all Forenta
products. Our goal is to build safe and functional products
with the highest quality standards at reasonable and
competitive prices. Forenta is "committed to you, the
The History of Forenta
The founding Company of Forenta was started by W.H. Forse, in Anderson, Indiana
in the early 1920's. The early Forse company made wood and metal spring
assemblies for window shades and speedometers both for bicycles and automobiles.
Don Forse, the founder's son, joined the company in the early 1940's after completing
college and guided the company into fabrication manufacturing. Forse bid on
government contracts and secured a bid to build gas space heaters. In early 1941,
Forse secured a bid to build laundry presses for the Navy. This was the beginning of
Forse - Forenta's entry into the finishing equipment industry.
During this period of designing equipment, Forse - Forenta made many new
innovations in the manufacturing of pressing equipment. Prior to this time
most presses were made with cast iron frames, heads and bucks.
Forse - Forenta developed the concept of using fabricated steel to build
frames, heads, and bucks which made the presses much lighter
Forse - Forenta was instrumental in the design of new store operations using slick rail
production and finishing systems to increase efficiency and reduce labor costs.
Machines that were developed in the late 1940's and early 50's were the "F" series
disappearing head presses, the steam-air topper and the original Bantam Shirt Unit.
During the 50's Forse also manufactured coin-op washers and the Cleveland 50 pound
dry cleaning machine.
In 1961 Forse moved the company to Morristown, Tennessee for a greater opportunity
to expand manufacturing capabilities. During the late 50's and 60's Forse developed a
complete line of dry cleaning presses, right and left hand style, and cabinet shirt units.
In 1970, the company was purchased from the Forse family and was renamed Forenta.
Forenta is still located In Morristown, Tennessee at the original site established in
1961. The facility has gone through many expansions and changes as the company
has stayed at the forefront of the industry.
The most important factor that sets Forenta apart from the competition is that Forenta
is a true fabricator. Forenta builds equipment from raw steel material. We cut, bend,
weld and finish the presses from start to finish. This insures the dry cleaning customer
will always receive excellent quality equipment.
Currently Forenta manufactures over 100 different models of dry cleaning and laundry
finishing equipment in our Morristown facility. In 1994 Forenta bought the Saratoga
Conveyor line thus expanding further our goal of being an industry leader.
Forenta is a worldwide supplier, providing finishing equipment and dry cleaning
machines not only to the U.S. market, the U.S. Government, and Navy Shipbuilders;
but also to the International market including: South America, Mexico, Canada,
Europe, and Pacific Rim Countries.
Forenta has seven Factory Sales Representatives who work with Distributors, and
individual dry cleaning customers. Forenta has highly trained Service Technicians
on finishing equipment and dry cleaning machines to assist any distributor or
dry cleaning customer. Our philosophy is to provide the best quality equipment,
supported by industry knowledgeable sales representatives and highly trained
Forenta is "Committed to you the Customer."
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